Chat API offers countless use cases only limited by your imagination. It essentially allows you to implement live (sometimes asynchronous) chat and multiple messaging Apps, such as Facebook Messenger, Line, Telegram or WhatsApp within your own mobile application, website, game, or other service. It can open new marketing, sales, support or advertising channels. It can also increase user engagement and retention as it makes customer happier. It emphasizes the core strengths of your product and gives your brand a better identity. Chat applications help your users interact with each other on your platform. This in a way builds user engagement and helps with retention, without actually needing a lot of resources from your business. Customers, rather end users are involved in providing each other with the necessary information they seeks via an instant messaging system. This saves them a lot of time and helps build your goodwill.