Every business wants to engage with their leads or customers right away. But not everyone on your website is qualified for a conversation with your sales or marketing team. That’s why so many sales and marketing teams are dependent on forms. At Crisp, we think form is a trend from the past because buying has changed. Today the buyer has all the power. And today’s buyer doesn’t want to fill out forms and wait. They want answers NOW. That’s where Crisp Live Chat can help. With our live chat app, we help companies from all around the world to scale their leads and customers' relationship to the next level.