How to Build an AI Setup That Fits Your Support Team
Agenda
- Duration
- 1 hour, 15 seconds
- Went live
- April 28, 2026
Summary
This webinar explains how to build a reliable Hugo AI Agent setup around focused, high-quality support knowledge.
It shows how public pages, Q&A entries, files, and structured data can give Hugo the context it needs to answer customers.
Answers should use the customer's language and provide clear, actionable steps instead of vague guidance.
Topic Detection helps teams identify recurring questions and prioritize the knowledge gaps that matter most.
The session also explains the difference between business knowledge and instructions that control Hugo's tone, behavior, and escalation rules.
Finally, AI Suggestions turns real support conversations into ongoing improvements for the AI setup.
Main takeaways
- Begin with focused, high-quality training sources.
- Use customer wording when creating Q&A entries.
- Write clear, complete, and actionable answers.
- Measure recurring requests with Topic Detection.
- Keep business knowledge separate from behavioral instructions.
- Use generated instructions as a starting point, then refine them.
- Treat AI support as a continuous improvement process.
Useful resources
Key Moments
- 0:00
Welcome and webinar preview
- 5:42
Why most AI support setups fail
- 7:04
What you will learn
- 7:46
Three ways to train AI on your business
- 8:54
Build effective layers of AI training
- 11:56
Avoid common AI training mistakes
- 13:20
Create an AI training starter kit
- 15:22
Find frequent questions with Topic Detection
- 15:45
Write Q&A from the customer's perspective
- 16:27
Write answers that prevent follow-up questions
- 17:34
Compare effective and ineffective answers
- 21:27
Topic Detection product demonstration
- 25:04
Turn support topics into business insights
- 26:45
Import structured data and Q&A files
- 28:19
Understand the difference between knowledge and instructions
- 30:10
Control AI behavior with instructions
- 30:49
Write concise and actionable instructions
- 32:33
Introducing the AI Instructions Generator
- 36:14
Build an AI instruction set step by step
- 44:14
Import generated instructions into Hugo
- 46:26
Keep AI knowledge accurate over time
- 47:35
Introducing AI Suggestions
- 47:59
Review and apply AI knowledge improvements
- 49:32
Join the AI Suggestions beta











