Building a conversational relationship with leads & customers is becoming a norm in 2019. As many people are asking differences between Crisp and we've decided to write an article that will compare the features and the pricing model of these two customers platforms.

Why should you use a platform like Crisp or Acquire?

At first, & Crisp look quite similar regarding the features they offer. Using Crisp would be nice for a company that is willing to set a multi-channel customer support software as Crisp offers the ability to connect multiple channels as Live Chat, Emails, Telegram or SMS for example. This is the main difference between this two software.

Regarding Crisp you can use it to :

  • Gather customers or leads data
  • Exchange messages based on multiple channels
  • Support users through a knowledge base
  • Automate marketing & sales process
  • Segment user base
  • Create a shared inbox for team

So regarding Acquire you can use it to :

  • Gather customers or leads data
  • Exchange messages based on live chat channel
  • Automate marketing & sales process
  • Support users through a knowledge base
  • Segment user base

So before we deep dive into this product comparison, you've understood that Acquire offers a small part of what Crisp can bring to your customers.

Crisp Vs Acquire: Features comparison  

First, let's have a basic look at features regarding Crisp & Acquire. As we've seen, regarding the live chat they look pretty similar. So let's have a closer look at exactly what feature these two software can offer.

Live Chat Software Comparison

  • Customization: The ability to modify the look of the chatbox regarding colors, messages and so on.
  • Triggers: The ability to send targeted messages from the chatbox based on user behavior regarding your website
  • Chatbots: The ability to build conversational experience based on an automated workflow
  • Shortcuts: The ability to send pre-registred messages
  • Knowledge base shortcuts: The ability to use specific shortcuts to send messages from the chatbox, displaying links to the knowledge base.
  • One conversation/customer: The ability to centralize and unify conversations as one and only one conversation.
  • Live Browsing: The ability to assist the user while browsing your website
  • Live Translate: The ability to translate automatically messages regarding customers language
  • Availability: The ability to set availability regarding operators and customer support
  • Ask for email: The ability to ask for users email after the conversation has started

Knowledge base software comparison

  • Multilingual helpdesk: The ability to build articles and helpdesk in multilingual mode
  • Helpdesk feedback: The ability to get feedback and comments regarding helpdesk articles
  • Customizable Helpdesk: The ability to modify helpdesk's design and attach it to a proper domain name.
  • WYSIWYG Editor: The ability to edit helpdesk's articles with an enriched text editor
  • Categories: The ability to link articles to categories.
  • Statistics: The ability to have statistics upon knowledge base visits
  • Related articles: The ability to have related articles next to the one the users are reading
  • Search bar: The ability to use a search bar to look for the content that is needed

Marketing & sales automation software comparison

  • Email automation: The ability to send sequenced email based on users interactions
  • Email personalization: The ability to send personalized messages to users based on users data
  • Data enrichment: The ability to enhance users profile through data enrichment
  • Email templates: The ability to save email content to use them later on
  • Pipeline Tracking: The ability to track sales & marketing pipeline
  • IP reveal: The ability to get firmographic data based on IP address
  • Email Schedule: The ability to schedule emails
  • Meeting: The ability to share a link to book a meeting
  • Tasks: The ability to assign tasks to sales rep regarding users
  • Lead Scoring: The ability to automatically give a score to websites visitors
  • Statistics: The ability to have data based on sales & marketing actions.

Crisp Vs Acquire: Price comparison

Compared to Crisp, Acquire doesn't offer free access to any of their product as of 15th April 2020 update.

But, if you want to go deeper, prices increase very fast and can be pretty much equivalent at Intercom. Now you can only request pricing by asking for a meeting and describing what are the features you'd like to have.

Acquire used to offer a specific pricing at $40 / month / agents with a minimum of 5 agents so it means that if you wanted to use this software, you'll have to spend at first $200 / month which is a lot.

But they also mentioned that they now offer individual features as well as the full suite.

Regarding Crisp, with Crisp Unlimited feature, it would be $95 / months with an unlimited number of agents.

As we may understand, Acquire is targeting mid-market to upper-market companies when Crisp is more dedicated to startups & SMB's.

To conclude this, I would say Acquire is a great solution for companies that can afford to spend a lot of money on sales & marketing automation and CRM (including customer support).

Crisp is a much more affordable solution that provides the same features for small and mid sized companies with a very interesting position regarding quality/price/feature ratio.