Build audiences aligned with your customers' behaviors
Segmenting your audience is essential for optimizing your CRM strategy. With Crisp's customer segmentation software, you can assign segments to each contact, group them together, and launch audience-specific actions for more effective targeting.
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Connect with your customers
Target individuals based on who they are, what they do, and what they say.
Automate segment assignment
Use the JS SDK or Crisp Workflow builder to categorize users and conversations into segments automatically.
Boost key performance indicators
Gain a deeper understanding of the customer lifecycle with custom analytics and dashboards.
Leverage customer segmentation to refine your marketing strategy
Customer segmentation is at the core of delivering enhanced customer experiences, enabling businesses to boost sales, onboard new users effectively, and scale rapidly. With Crisp CRM, you can harness the power of segmentation to target and retarget users with personalized messages that resonate. Segment customers dynamically by tagging them manually based on preferences, behaviors, or interactions, or automate the process using predefined rules. This approach strengthens relationships with existing customers and facilitates meaningful engagements at each stage of their journey. By leveraging segmentation with Crisp, businesses can tailor their marketing strategies, optimize support efforts, and foster long-term loyalty and satisfaction.
Automate multichannel marketing campaigns for targeted audiences
Crisp’s customer segmentation tool lets you categorize customers into groups like leads, opportunities, accounts, partners, lost customers, churned customers, VIPs, and more. This powerful feature enables you to create targeted campaigns based on your business objectives. For instance, you could launch a retargeting campaign for 'Lost Customers' to win them back with tailored offers or updates. By tagging customers manually or automatically, you ensure your messaging remains relevant and personalized, strengthening relationships and driving more effective marketing. This level of detailed segmentation helps you understand your audience better and deliver the right message to the right people at the right time.
Crisp is not just offering a customer segmentation tool, discover all the features offered by our all-in-one business messaging solution
500,000 brands are already using Crisp to improve their customer experience. See their testimonials !
Decathlon
Since we've started using Crisp, I've seen the software evolve nicely.
Crisp has been amazing and the first thing that really attracted me to, as a techy, was the size of the chat widget.
All is ready to use "out of the box" and Crisp support is stellar... We have tried many other solutions, Crisp is the only one that allowed us to do everything easily within the same app.
Emma
Reedsy
It gives me peace of mind to know that, even if I'm not here, anyone from my team can jump in.
Discover other features our CRM offers
Contact Management
Ensure that leads and contacts receive personalized treatment at every step of their journey with a contact management software solution.
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Customer Insights
Enhance lead, customer, and company profiles by pulling data from multiple sources to improve customer knowledge and conversational experiences.
Learn moreCustomer Database
Start every conversation with the necessary context about your leads or customers, thanks to a robust customer database system.
Learn more
Contact Management
Ensure that leads and contacts receive personalized treatment at every step of their journey with a contact management software solution.
Customer Insights
Enhance lead, customer, and company profiles by pulling data from multiple sources to improve customer knowledge and conversational experiences.
Customer Database
Start every conversation with the necessary context about your leads or customers, thanks to a robust customer database system.
Ready to kickstart your data management strategy?