Customer Database Software made for Small Business

Customer database software makes a business more flexible, reliable and scalable. It helps manage large volumes of user data, structuring contacts and communication history. Transparent data storage, convenient sampling and quick access to particular information help transform interaction into long-lasting relationships with buyers that increase return on investment.

While both CRMs and Customer Data Platforms (CDP) collect customer data, the main difference between them is that CRMs organize and manage customer-facing interactions with your team, while CDPs collect data on customer behavior with your product or service. CRM data will give you a client’s name, their history of interactions with the sales team, and support tickets they’ve filed (among many other things). Customer Data software data, on the other hand, can tell you each specific step that a customer has taken since engaging with your company, from the channel they found you on to how they behave within your product.

Most of the differences between CRMs and customer database platforms stem from who they’re designed to help and how they help them. The two overall camps are customer-facing roles, which are people who interact with customers and prospects, and non-customer-facing roles, which are people who impact the customer’s experience with direct interaction. CRMs are mainly designed for customer-facing roles, like salespeople and customer success representatives. CDPs help non-customer facing roles like marketing, product, and leadership, not just sales.