Email marketing has become a powerful tool for modern companies. However marketing teams are often relying on technical teams to modify and optimize email sequences. With Crisp, technical teams can free their hands from marketing work. Simply push user event through javascript and your work is done. With our email sequence software, you can build automated email or chat sequences for a deligtful onboarding or any other sales or marketing related activities.
Email marketing is when you send a commercial email sequence to your 'email list' — contacts who have signed up and given express permission to receive mail communications from your business. Email marketing is used to inform, drive sales, and build a community around your brand (e.g. with a newsletter). Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization. Among email marketing, you can find different types of marketing emails: Promotional emails, Informational emails, Educational emails ...
You can't expect to handle your conversations manually. Automated email sequences are here to help you to keep in touch with a growing flow of prospects and customers. Email sequences can be timed to be sent at the right time, making them even more relevant. Email sequence software are made to move your customers or prospects through your product lifecyle. Each message can be tailored based on buyer personas and channels so it ensures your messages is right with his audience. Finally, the best thing about email sequences is that it fits with any companies.
There are common types of automated email sequences that every business can benefit from. Even though the steps are different, there are things that are common to each email sequence. The welcome email sequence is the one for your subscribers that will receive this message every time they sign up for your service. The nurturing email sequence is designed to help you introduce prospects to your company and products by sending educational content. The onboarding email sequence is for people that are getting started with your tool so they can understand the value of each feature and how it can impact their business. The conversion sequence is a sales oriented sequence that will contain customer success stories or cases studies about your product.