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Google Tag Manager: How to track live chat event in Google Analytics

Tracking Key events in Google Analytics is a crucial step in measuring your website performance.

To do so, you can use Google tag manager which allows businesses not to cope with code.

This tutorial will explain how to track live chat events in Google Analytics using Google Tag Manager.

Crisp offers various events that can be watched and sent to different destinations. Using Google Tag Manager will help you to send an event when a message is sent in the chatbox.

/!\ This video is created from an article available here: https://help.crisp.chat/en/article/how-to-send-events-from-crisp-to-google-analytics-via-gtm-me6m5m/

JS SDK Documentation To access the full article, please click here: https://help.crisp.chat/en/article/how-to-use-crisp-javascript-sdk-10ud15y/

Install our live chat: https://help.crisp.chat/en/article/how-to-add-the-crisp-chatbox-code-to-my-website-10wcj3l/

Hosted by
Antoine Goret
Marketing & Sales

Key Moments

00:00
Introduction to Google Tag Manager

0:22
How to track live chat events in Google Analytics, using Google Tag Manager?

1:05
Step N°1: Build an event listener in GTM

1:55
Step N°2: Create a Custom Event

2:47
Step N°3: Create another customer event that refers to step 1

3:40
Step N°4: Create a Google Analytics tag

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