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Google Tag Manager: How to track live chat event in Google Analytics

Tracking Key events in Google Analytics is a crucial step in measuring your website performance.

To do so, you can use Google tag manager which allows businesses not to cope with code.

This tutorial will explain how to track live chat events in Google Analytics using Google Tag Manager.

Crisp offers various events that can be watched and sent to different destinations. Using Google Tag Manager will help you to send an event when a message is sent in the chatbox.

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Key Moments

Introduction to Google Tag Manager

How to track live chat events in Google Analytics, using Google Tag Manager?

Step N°1: Build an event listener in GTM

Step N°2: Create a Custom Event

Step N°3: Create another customer event that refers to step 1

Step N°4: Create a Google Analytics tag

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