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Creating a Unique Omnichannel Retail Experience

How Decathlon uses Crisp to bridge online customer interactions with the quality of in-store assistance

With Laurent Hayoz, Head of digital product & Engineering from Decathlon

Decathlon
  • Consistent online and in-store service

    Crisp enables Decathlon to replicate the personalized assistance of in-store shopping online, supporting customers with complex purchasing decisions.

  • Automated workflows with AI and API integrations

    With Crisp’s API, Decathlon automates essential tasks, including customer query routing and gift card generation, freeing up agents for high-value interactions.

  • Improved response times and customer satisfaction

    Crisp’s website chat widget and AI-driven recommendations allow Decathlon to handle queries faster than phone support, enhancing the customer experience.

Laurent Hayoz
Decathlon

Decathlon needed a platform to help customers navigate their extensive product catalog online, especially for high-investment items like fitness machines and bicycles. Crisp provides Decathlon with the tools necessary to assist customers instantly, helping to replicate the in-store experience. Through Crisp’s robust API and integrations, Decathlon agents have immediate access to customer histories, enabling quick responses that strengthen customer trust and satisfaction.

A flexible, powerful tool to enhance customer interactions

Decathlon sought a tool that could replicate the quality of in-store customer service for online shoppers. Crisp’s intuitive interface and ease of integration with Decathlon’s backend systems made it the perfect choice. Decathlon’s agents can now see each customer’s order history, open tickets, and any previous interactions, allowing for seamless support. When a customer encounters an issue during checkout, for instance, agents can respond instantly, ensuring a smooth purchase process.

The Crisp API allows Decathlon to automate key tasks, such as routing specific requests to the right department and generating digital gift cards in real-time. This level of customization means agents can focus on providing quality assistance rather than managing repetitive tasks, greatly improving response times and customer satisfaction.

Decathlon has also benefited from Crisp’s live chat functionality, which proves significantly faster than phone support and allows the team to handle high volumes of queries more efficiently. AI-driven features, like automated responses and predictive suggestions, help guide customers to the right products based on their browsing history or previous inquiries. These AI-powered insights have contributed to smoother customer journeys and higher engagement on Decathlon’s website.

Thanks to Crisp, Decathlon can track online interactions and attribute certain business outcomes to these conversations, enhancing their understanding of customer needs. The Crisp support team has also provided valuable guidance, enabling Decathlon to maximize the platform’s potential. Today, Crisp stands as a key element in Decathlon’s approach to delivering an experience that is consistent across both digital and physical spaces.

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