For customer support teams, system outages make for a tough day at the office, but they can also provide you with an opportunity to stand out. During the stress of a major service outage, it’s easy to forget that your customers are often in an even more difficult situation. They are impacted by the outage, but they also have far less information about what is happening. In many cases, they also have their own customers that are asking them for answers. By being an accurate, clear, and timely source of information, you can reduce their stress significantly. It’s also important to make sure your outage message is easily understandable. After all, your artisanal status message means nothing to people who never see it, so wherever you store your status updates, make sure your customers know where to look and simply have access it.